sickrit studio · creative pitch & proposal new client

client: attheatelier.co

at the atelier.

A flagship 60-second SaaS + 3D launch teaser & explainer ad for the in-store ring configurator. Visual lookdev, narrative flow, 6-week turnaround schedule, and transparent project budget.

3D Jewelry CGI SaaS Explainer Prototype Kit Synergy True-to-Life Diamond Caustics 16:9 4K Master 9:16 Vertical Cut-Down ₹379,600 INR (Before Taxes · Taxes & TDS Not Included) 6-Week Turnaround

01 · the brief

reinventing the jewellery counter.

Independent jewellers face an impossible dilemma: lock hundreds of thousands in capital holding loose stones in display cases, or watch customers walk away when the exact ring isn't in stock.

At the Atelier dissolves this boundary. With a real-time 3D configurator SaaS at the counter and a tactile luxury Prototype Kit, jewellers sell any bespoke ring with zero inventory risk and Mumbai master fulfillment.

Make jewellers feel the shift: Sell what the customer imagines, not what's trapped in the showcase.
Hook in 3 seconds: Mesmerizing macro diamond refraction + tactile unboxing of the luxury blue linen box.
Clear 3-step proof: Sit down together → Design live in 3D → Close the order with 12-day delivery.

02 · directions we looked at

four ways to tell the story.

screen tour

Pure UI screencast & software walkthrough. Clear functionality, but feels clinical and lacks luxury emotion.

flat · low prestige

pure 3d cgi

Abstract raytraced jewelry render commercial. Visually stunning, but fails to explain the SaaS tool & counter workflow.

glamorous · incomplete

counter live shoot

Full film crew inside a jewellery boutique. Authentic, but heavy on budget, casting, and rigid to future UI updates.

costly · inflexible

3d + saas hybrid

Hyper-real 3D jewelry CGI interwoven with slick, floating SaaS UI cards and tactile Prototype Kit interactions.

recommended · high-converting

03 · recommended approach

photoreal 3d meets tactile saas.

Photorealistic 3D Ring Magic: Raytraced diamond dispersion, light caustics, and gold/platinum luster rendered to high luxury benchmark standards.
Tactile Prototype Kit Focus: Highlighting the bespoke blue linen box, 75+ heads, and 77+ shank prototypes to give physical weight to digital customization.
Fluid SaaS UI Choreography: Interactive carat sliders, shape selectors, and metal toggles animating seamlessly alongside the rotating 3D ring.
Omni-Channel Architecture: Master 16:9 engineered from day one to yield high-impact 9:16 vertical cuts for Instagram, TikTok, and B2B LinkedIn ads.

the creative equation

Tactile Physical Kit + Instant 3D WebGL SaaS = Zero Inventory & Instant Counter Closes.

60s Hero Video 30s / 15s Cut-Downs

04 · rough 1-minute narrative flow

how the film plays.

0–8s the hook

Showcase reflection. A customer hesitates over static rings in the glass case. "Why settle for what's already made?"

8–22s the kit

Gloved hands lift the royal blue Atelier linen lid. Modular trays reveal 75+ heads and 77+ shanks. Tactile click.

22–48s 3d configurator

Seamless transition to screen: real-time 3D ring rotates. Stone shape transforms live (Round → Oval → Emerald). Metal switches to yellow gold. Floating UI cards confirm specs.

48–60s the reveal & cta

The finished ring locks in. "No inventory. Mumbai master crafting in 12 days." Brand reveal: At the Atelier. "Your store. Your name. Your atelier."

A precision-timed narrative engineered to captivate both high-end jewellers and engaged couples within the first 3 seconds.

05 · the kit + the cloud

bridging the counter gap.

Most digital configurators fail because customers want to feel jewellery in their hands before spending thousands. At the Atelier solves this with the Prototype Kit.

Physical Try-On: 75+ moissanite heads & 77+ shank prototypes allow tactile finger fitting.
Instant Screen Sync: As they hold the sample, the counter screen visualizes the exact custom piece with diamond certificate specs.
Emotional Closing Power: Seeing their custom design come alive on screen while holding physical metal eliminates buyer hesitation.

royal blue linen box

Custom embossed presentation casing.

modular sample trays

Center shapes, heads & shanks.

06 · visual moodboard & lookdev

luxury craft meets modern software.

photoreal 3d diamond render

Multi-faceted light refraction, dispersion rainbow bursts, and warm platinum reflections.

tactile counter experience

Black gloved hands handling pristine moissanite samples in deep sapphire velvet trays.

brand palette

Royal Navy #1C1A54 · Champagne Gold #C9A96E · Crisp Ivory #F8F6F2

white-label elegance

Sleek UI overlays, floating diamond shape chips, and minimalist typography.

07 · scope of deliverables

built for web, counter & social ads.

deliverable 01

16:9 hero master

Full 60-second 4K UHD & 1080p master video. Crafted for website hero, in-store iPads, trade fairs, and YouTube.

prores 422 · h.264

deliverable 02

9:16 vertical cuts

Native vertical re-framing for Instagram Reels, TikTok, and B2B LinkedIn mobile campaigns (30s & 15s).

social ads ready

deliverable 03

bespoke sound design

Commercial licensed score, tactile clicks, jewel snaps, UI sweeps, and YouTube/Broadcast loudness mastering (-14 LUFS).

24-bit 48khz wav

deliverable 04

4k marketing stills

5x high-res 3D CGI still renders extracted from the animation for pitch decks, storefront banners, and print ads.

print & web ready

08 · delivery schedule

6-week delivery schedule.

week 1 Pre-Production & Narrative

├── Script & Voiceover / Music track selection └── Storyboard & camera animatic sign-off

week 2 3D Assets & UI Motion Prep

├── CAD clean-up, tray & ring modeling └── SaaS interface motion mapping & UI integration

week 3 Look Development & Shading

├── Diamond caustic/dispersion test renders └── Velvet textures, packaging & lighting sign-off

week 4 Full CGI Animation & Moves

├── Unboxing choreography & modular snapping └── First cut preview review (low-res playblast)

week 5 4K Cloud Rendering & Comp

├── Multi-pass rendering (reflection, refraction) └── Color grading, UI compositing & visual FX

week 6 Sound Design & Final Delivery

├── Sound FX (tactile clicks, swooshes, score) └── Final master delivery (4K 16:9, 9:16 cuts, stills)

06 · PRODUCTION ROADMAP

6-week turnaround schedule.

Weeks 1–2 (Pre-Production & CAD Assets): Storyboard lock, audio scratch track, packaging CAD refinement, diamond geometry setup.

Weeks 3–4 (LookDev & Motion Choreography): Velvet & caustic shader approval, camera animatic sign-off, first-look 3D playblast preview.

Weeks 5–6 (4K Cloud Rendering & Final Polish): Multi-pass Octane renders, UI compositing, sound engineering, 4K & 9:16 master exports.

Milestone Terms

30% Advance (₹1,13,880): Kickoff & storyboard lock.

40% Progress (₹1,51,840): 3D playblast & LookDev sign-off.

30% Delivery (₹1,13,880): Final 4K masters, cutdowns & stills.

* Tax Note: Total ₹3,79,600 (within ₹3,80,000 budget) is strictly before taxes. Taxes & TDS are not included.

05 · INVESTMENT BREAKDOWN

transparent project budget.

PRODUCTION CATEGORY	DETAILED SCOPE & DELIVERABLES	BASE COST	FINAL (30% MARGIN)
1. Creative & Pre-Production	Styleframes, camera animatic, sound direction & narrative script	₹49,000	₹63,700
2. Physical 3D CAD & Rigging	Textured linen packaging, tiered velvet trays, ring bands & stone cuts	₹49,000	₹63,700
3. SaaS UI Motion & 3D Integration	Interactive configurator UI mapping, particle FX, lighting sweep	₹89,000	₹115,700
4. Lighting, Shading & Octane Comp	Diamond caustics, dispersion physics, gold/platinum shaders & 4K passes	₹54,000	₹70,200
5. Post, Sound & 9:16 Cutdowns	Tactile sound design, custom chimes, licensed score, 2 revision rounds	₹16,000	₹20,800
6. Cloud Farm Compute & Backup	Cloud GPU rendering credits, storage, high-res archive	₹35,000	₹45,500
Total Production Budget (Before Taxes)		₹292,000	₹379,600

* Base Cost total strictly calibrated to ₹292,000 INR (rounded to nearest ₹1,000). * Final client investment: ₹379,600 INR (comfortably within the ₹380,000 cap).

ℹ️ Commercial Note: The ₹3,79,600 budget (capped at ₹3,80,000) is strictly before taxes. Any applicable Taxes & TDS are NOT included in this total.

11 · next steps & collaboration

ready to bring it to life.

We are primed to begin immediately upon project confirmation and receipt of CAD files and brand vectors.

Step 1: Approve the Transparent Project Budget (₹379,600 INR before taxes) & 30/40/30 milestone terms. (Note: Taxes / TDS are not included in this figure).
Step 2: Execute the formal Service Agreement (PDF available below).
Step 3: Kick-off Week 1: Ingest CAD meshes (`.step` / `.obj` / `.fbx`) & lock script.

📄 View Service Agreement & Quote ⬇️ Download Formal PDF

sickrit studio direct contact Aayush Choudhary

Partner & Creative Director
Plot No 09, Mahesh Nager, Pune, Maharashtra 411018

Email: info@sickirtstudio.in

Phone: +91 8830010052 | +91 9518399249